Its not the tools:
Its the strategy. First you must have a social media strategy in place that guides you along the many social media paths that abound. The tools always change, so you must strategically pick the ones that fit your strategy.

What is your Social Media Goal?:
What are you looking to achieve through your social media campaign? Is it leads, awareness, product loyalty?

How Does Your Audience Use Social Media:
Who is your social media audience comprised of? You must understand the demographics you are communicating with in order to intelligently engage them.

How Will You Measure Success:
Pick at least 3 objectives before you begin your campaign. These objectives must be specific to meeting your goals.

Read more about what DK can do for your social media strategy!