How Many US Hispanics on Twitter
A few months back we provided an outlook of how many US Latinos or Hispanics can be found on Facebook. Today we announce the very appropriate sequel which discusses the number of total US Hispanics on Twitter. This is key information for brands looking to launch a Twitter account targeting US Latinos as it provides an estimate of how large the followership of your brand’s Twitter profile could potentially be. Further, this article contains insight into which language should be used for the voice of the Twitter profile. Choosing to use English, Spanish or a combination of the two (Spanglish) on the Twitter account is a very real question that all brands need to decide upon as they look to target the Hispanic market.
Without further ado, lets review the numbers.
8.1 Million US Hispanics using Twitter?
Today there are approximately 8.1 million US Hispanics on Twitter. Of that amount 31%, or 2.5 million Hispanics, prefer Spanish and would be encouraged to follow a Twitter profile providing Spanish content. 44%, or 3.6 million US Latinos favor English and are more likely to follow a Twitter profile that is providing stories and media in English. And last but not least, 25% of US Hispanics (2.0 million) are bilingual and would be happy to follow a Twitter profile content in either language or Spanglish.
The graph presented below helps to visualize:
8.1 Million Hispanics on Twitter and Growing
View the whole article?
Read it now on the Social Media Spanish Blog.
How many Hispanics could “Like” your Brand’s Facebook Page: A Breakdown of US Hispanics.
So how many Hispanics could potentially be inspired to join your brand’s newly launched Facebook page? Well, before you look at your options for engaging Hispanics on Facebook you need to decide is whether your page will be targeting Spanish or English dominant Hispanics. This makes a great difference to many parts of the Facebook page including the overall potential reach. So let’s review how many US Hispanics could potentially sign up as a fan on your brand’s Facebook Page.
How many Hispanics are English or Spanish Dominant?
In today’s environment there are 13.5 million US Hispanics on Facebook. Of that amount 31%, or 4.2 million Hispanics, prefer Spanish and would be encouraged to become a fan of a fan page providing Spanish content. 5.9 million Hispanics favor English and are more likely to fan a page that is providing stories and media in English. And last but not least, 25% of US Hispanics (3.4 million) are bilingual and consume content in either language. The graph below sums it up:
Are the portions what you would have imagined?
View the whole article?
Read it now on the Social Media Spanish Blog.