Hispanic Retail Summit – August 2012 Conference
Blog originally posted on Social Media Spanish
A Conference Not To Be Missed
One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and is a spokesperson for Pepsi. She—along with other Latino celebrities—represents the burgeoning Hispanic population that is conversely taking over America’s retail industry.
The Hispanic Retail 360 Summit is shedding light on this mammoth market during it’s eighth annual conference taking place August 15 – 17th at the J. W. Marriott at LA Live in Los Angeles, California. The conference and exposition aims to help retailers maximize their business with the growing Hispanic market in the U.S., and comes at no better time. Researchers from IBISWorld reveal that in 2011 alone, the overall buying power of Hispanics in the US hovered at the $1.1 Trillion mark, 9.5 percent of the US total.
Below is a video in which Lili Gil explains the top reasons to attend the Hispanic Retail 360 Summit:
Actor, Spokesman and Retired Soldier J.R. Martinez Will Keynote Hispanic Conference
The summit’s keynote, is J.R. Rodriguez,13 season winner of ABC’s “Dancing with the Stars”, 2012 Tournament of Roses Grand Marshal, one of People magazine’s 2011 Sexiest Men Alive and one of the 25 Most Intriguing People of the Year. At the conference, participating retailers will learn just how to effectively reach the diverse Latino market.
Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
The Hispanic Retail 360 Summit invites top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. Topics on marketing to Hispanics will include consumer interests/trends, food merchandising, department store merchandising, specialty retailers, and many others. The Social Media Spanish leadership team will be there to network and learn from some of the best in the business.
Two of the conference’s sponsors, PepsiCo & Anheuser-Busch, which together spent more than $1.15 billion on U.S. measured media last year alone, continuously endeavor to connect with Hispanics through strategic social involvement.
Hispanic Retail 360 is produced by Stagnito Media and its market leading brands, Progressive Grocer and Convenience Store News. For discounted registration information or sponsorship opportunities, contact Michael Hatherill at 201-855-7610 or mhatherill@stagnitomedia.com.
Go to www.hispanicretail360.com to view programming for this year’s event or for further information. We look forward to seeing you and connecting there!
Press Release: The Power of Social Media, from The Defense Logistics Agency
Columbus, Ohio – DK’s own Natasha Pongonis was the featured speaker at a Defense Logistics Agency (DLA) workshop in October in which she talked about the strong influence of social media, especially when working with Hispanics.
The first workshop in the “Professional Enhancement Series” provided an overview of the positive and negative aspects of social media.
“The Power of Social Media,” held Oct. 11 as part of the DLA Land and Maritime Hispanic Heritage Month celebration, explained social media,
security settings to protect yourself, and the do’s and don’ts of personal and professional profiles.
Instructor Natasha Pongonis, a native of Argentina who is fluent in four languages, has been the social media director at DK Web Consulting
since 2009. The company’s mission is to provide clients with modern and creative web solutions in a sustainable way.
Pongonis said the term “social media” refers to the use of web-based and mobile technologies to turn communication into an interactive
dialogue. Social media and networking has become a versatile tool and can be accessed by anyone, she said, noting that one person can post or share information with hundreds, even thousands, of people across the world in a matter of seconds. Three out of four people in America use social media technology.
Some of the most popular social media forums are Facebook, Twitter, LinkedIn, and Google+. Other social media forums include Que Pasa, Orkut, Hi5, MiGente and Batanga.
View the Whole Article?
Read it now on the Social Media Spanish Blog.
Why Im Going to the LATISM (Latinos in Social Media) Conference
It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back. I signed up to attend as the folks that run LATISM, or #LATISM as it is perhaps more commonly known, really get social media and its role with Hispanics. Even better, it will be in November before Thanksgiving and I really have wanted an excuse to get to Chicago anyway.
Let me tell you a bit more about LATISM, the conference, and what tracks I will personally be attending.
The Basics
LATISM stands for Latinos in Social Media. The group was founded as a non profit in 2009 dedicated to advancing the social, civic and economic status of the Latino community. The group has grown fast and is recognized as the most influential online movement in the new multicultural Web.
Following #LATISM
A view of #LATISM on Twitter
LATISM enjoys one of the largest Latino network on Facebook and also is creator of one of the most popular hashtags on Twitter, the #LATISM hashtag, which captures over 10 million impressions on a daily basis.
People know that if you want the most current news on what is going on in Hispanic news, you simply need to look at the hashtag #LATISM on Twitter. As you can see from the screenshot at right, a quick review of #LATISM will provide current discussions on immigration, Latino genealogy, and bio of a Latina innovator.
View the whole article?
Read it now on the Social Media Spanish Blog.
DK Web Consulting inks Deal with ScarGuard Labs
Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide
DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive product line being sold in over 60,000 stores nationwide. DK is tasked with the entire online Hispanic marketing presence for Scarguard including a Spanish language website, blog, as well as Facebook and Twitter profiles. DK was chosen against several competitors for their exemplary background working with several well known CPG (consumer packaged goods) brands across the country.
Additionally, DK’s health communications work for the Centers for Disease Control and Prevention assisted Scarguard to choose DK as the right fit for the project.
DK will also be creating and maintaining a Spanish language website, blog, and social media forums for the firm’s cosmetic surgery office also located in Great Neck, NY.
About Scarguard Labs:
Scarguard Labs is a specialty pharmaceutical company that is guided by doctors, pharmacists and pharmaceutical biochemists with over 75 years of combined experience. Our products were developed by a plastic surgeon with a keen understanding of the most common problems and the latest advancements in medical biotechnology. The result is a scientifically-proven suite of products that have been widely recognized as effective by the medical community and the major retailers.
Scarguard products are manufactured in seven locations across the United States and are available in doctors’ offices, directly from Scarguard, and most major retailers including 60,000 WalMart, Target, CVS, Rite Aid, independent drug stores and many more nationwide.
Hispanic Social Media Listening Summer 2011 Promo
There are 50 million Hispanics in the US (16% of US pop.), but how do they engage with your brand?
That is the question you are asking about your brand, or your client’s brand. Our team is here to help by offering you a deal where we will perform a 30 day comprehensive social media listening analysis of your brand’s engagement with the Hispanic market. When you mention the Hispanic Social Media Listening Summer 2011 Promo* you will only pay for the cost of software.
This is what you will get:
- 30 Day comprehensive analysis using paid software in both Spanish and Spanglish.
- Volume of what people say in Spanish/Spanglish about your brand/product
- Conversation Drivers: Trends that can be found in what is said about your brand/product
- Ad Campaign/Event Analysis: Which ads and events sparked the most positive sentiment engagement online
- Verbatim & Consumer Trends: What people are actually saying about your product/brand
- Leading Sources: Focus on which forums people talk about your product/brand
- Sentiment Analyis: Positive or negative sentiment in the general market does not necessarily equate to the Hispanic market
- Influential Fans & Followers: Which are the influential leaders of the conversation that your brand should communicate with
- Ideas that Spark: Based on our observations, recommendations for your specific brand in targeting the Hispanic market
- 15% off any additional services purchased
Total Cost: $750
*Promo must be activated by 7/31/2011. Volume of up to 10,000 results.
Contact us to get started today! (info@dkwebconsulting.com or call 614-441-9601)
See a full case study of Hispanic Social Media Listening on Slideshare: http://www.slideshare.net/dkwebconsulting/
Example: Hispanic Volume of Conversation
Hispanic Volume of Conversation Analysis
Example: Latino Sentiment Analysis
Latino Sentiment Analysis
Example: Latino Influential Followers
Latino Influential Followers
Exciting Partnership – Social Media Spanish & Hispanic PR Blog
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of DK’s blog articles related to Hispanic social media and web news.
The Hispanic PR Blog is the nation’s No. 1 resource for news and views about Hispanic public relations and social media. The blog is part of Hispanic Media Trainers, LLC, a media and tradeshow company that also owns the annual Hispanic PR & Social Marketing Conference.
Visit the Hispanic PR Blog to sign up and get content from Social Media Spanish as well as many other top Hispanic Marketing Bloggers