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The Perils of Social Targeting on Facebook Ads (the Consumer Perspective)
June 22, 2011
So one day, against your better judgement you accepted the tasty chimichanga. You were no longer hungry, having already consumed three and now were eating purely because they tasted marvelous. Upon returning home later that evening with your belly in agony, you reached for the Pepto-Bismol and called it a day.

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